We have a winner.
Marketing Makeover Challenge Winner Hans Ziegenbein
Hans Ziegenbein, a practitioner with @properties in Chicago, took top honors in the REALTOR® Magazine and HP “Marketing Makeover Challenge: Stage Your Business for Success.”
Ziegenbein was one of five finalists—from more than 300 applicants—who participated in six weekly challenges using HP products and services. Contestants developed logos, property brochures, and more. The winner was selected through a combination of judges’ scores and online voting in Weekly Challenge polls. For his achievement, Ziegenbein gets the grand prize (approximate value: $4,000), which includes: Read the rest of this entry »
As the Marketing Makeover Challenge comes to a close, the REALTORS® reflected on the brand development “bootcamp” as well as the impact their new materials could have on their business. They also discussed their overall experience using the HP Officejet Pro and HP’s online marketing services, and revealed direct feedback from prospective and existing clients on their new marketing materials.
Scroll down to read the contestants’ final impressions of the HP/REALTOR® Magazine Marketing Makeover Challenge — this is your last chance to help them win the grand prize! Be sure to vote for the entry you find most helpful for a chance to win a $100 gift card.
*Note: All blog entries are authentic submissions from the REALTORS® and have not been altered in any form. Read the rest of this entry »
For week five of the Marketing Makeover Challenge, the REALTORS® used their newly established brand image to start a dialogue with clients and prospects. This week, they created customized newsletters to share information about available properties and provide an outlet to solicit feedback from clients.
Below the finalists share their thoughts on creating a company newsletter and the process they went through to create it, as well as their clients’ first impressions and feedback of the marketing tactic.
Scroll down to read about what the REALTORS® had to say! And vote for your favorite finalist and enter for your chance to win a $100 HP Home and Home Office Store gift certificate in a random drawing.
*Note: All blog entries are authentic submissions from the REALTORS® and have not been altered in any form. Read the rest of this entry »
During the fourth week of the challenge, the REALTORS® continued creating vibrant marketing materials to showcase their brand identity. This week, they completed a customized postcard mailing to spread the word to potential clients about properties and upcoming showings. As they discovered, great marketing materials are important — but it’s equally important to make sure that prospects have the opportunity to see them!
Below are their thoughts on customizing and ordering their postcards, leveraging the Marketsplash by HP templates. Scroll down to read about what the REALTORS® had to say! And remember to vote for your favorite.
*Note: All blog entries are authentic submissions from the REALTORS® and have not been altered in any form. Read the rest of this entry »
For week three of the HP/REALTOR® Magazine Marketing Makeover Challenge, the finalists continued to showcase their brand’s personality through visually appealing property materials. This week, the REALTORS® created customized brochures that not only highlighted the features of the property, but also their personal brand.
Below are their first impressions on the following topics:
- Previous experience and success using property brochures.
- Overall quality of the materials printed on HP Tri-fold Brochure Paper.
- Cost savings experienced by printing materials in-house rather than at a copy shop.
Scroll down to read about what the REALTORS® had to say, and check out the hyperlinks to see the brochures they created. And remember to vote for your favorite!
*Note: All blog entries are authentic submissions from the REALTORS and have not been altered in any form. Read the rest of this entry »
This week, the REALTORS® continued to work towards building a strong brand identity. They created customized business stationary, envelopes and mailing labels by leveraging the logo they created last week for current and potential customers. By creating marketing materials with a consistent “look and feel,” the REALTORS® began building a strong brand identity that will set them apart from other agents.
Below are their first impressions on the following topics:
- The envelope and mailing label development process through Marketsplash by HP.
- Overall quality of the materials created.
Scroll down to read about what the REALTORS® had to say. And don’t forget to vote for your favorite! Read the rest of this entry »
To kick off the HP/REALTOR® Magazine Marketing Makeover Challenge, the REALTORS received and installed their new HP Officejet Pro 8500 Wireless All-in-One printer and completed their first challenge: creating a company logo and business cards using Marketsplash by HP. Once they completed their logo and business card design, they shared their first impressions on the following topics:
- Previous experience with using and creating logos;
- The logo development process through Marketsplash by HP; and
- Overall quality of the materials created
Scroll down to read about what the REALTORS® had to say! And remember to vote for your favorite.
*Note: All blog entries are authentic submissions from the REALTORS® and have not been altered in any form. Read the rest of this entry »
Welcome to the HP/REALTOR® Magazine “Marketing Makeover: Stage Your Business for Success” contest! For the next six weeks, five REALTORS® across America will swap out their existing non-HP printer for an HP Officejet Pro 8500 Wireless All-in-One printer, and undergo a series of HP/REALTOR® Magazine challenges to make over their marketing materials using the printer, Marketsplash by HP and the Creative Studio for Business. We’ve already heard what the professionals had to say about HP’s Officejet Pro printers and marketing services–now it’s time to hear from REALTORS®.
Beginning Monday, Feb. 8, be sure to check back and vote for the blog posts you find the most relevant, helpful and interesting. As a reminder, the REALTOR® that receives the most votes for his or her blog posts, as well as the top score from the panel of judges at the end of the challenge, will win a Grand Prize valued at more than $4,000.
Throughout the competition, the finalists in the Marketing Makeover Challenge will be evaluated by five judges. They are: Read the rest of this entry »
